Internal analysis Essay Example | Topics and Well Written Essays - 1500 words

Internal analysis - Essay Example However, the IBIS report provides that the customers can be further--- categorized in terms of the products sought by them. The main categories of the restaurant customers catered to buy the industry include the retail POS software customers, the food service POS software customers, the hospitality POS software customer and other general POS software customers. The products provided by vendors in the industry are differentiated in terms of their use, the product’s price as well as their respective functionality. The Abacus Business Solutions is company that is privately owned and operated. The company has been operating since 1974. Its main objective is to provide POS solutions to players in the hospitality industry. The company has its headquarters in Fort Lauderdale in Florida, United States. The main product that is sold by the company is the Aloha POS software system. This system is sold by Abacus Business Solutions to the customers in the market through a proposition of multiple hardware platforms. The two main types of Aloha POS that are sold by the company in the market include the TableService POS that is based on the windows platform using touch screens, an open architecture, and the QuickService for the fast food customers in the hospitality industry. In addition to the product itself, the company provides value added services to its clients. For instance, the organization offers servicing and installation facility as well as support and training for the Aloha POS for its customer s in the market. The company highlights that its mission is to make the businesses of its customers more productive as well as profitable. The organization has set high standards for operation where it not only targets customer satisfaction but also seeks to provide business wide integrated POS solutions for any type of hospitality and restaurant business in the industry. The main customers of the company include the likes of Lime Fresh Mexican Grill, Green