The Negotiation Strategies In International Business Commerce Essay

In concern relationships, parties negotiate because they think they can act upon the procedure in such a manner that they can acquire a better trade than merely accepting or rejecting what the other party is offering. Ghauri ( 2003 ) says concern dialogue is a voluntary procedure of spring and take where both parties modify their offers and outlooks in order to come closer to each other. In literature, sometimes â€Å" bargaining † and â€Å" dialogue † are used interchangeably. Negotiation, besides called â€Å" integrative bargaining † , refers to win-win dialogue where both or all parties involved can stop up with every bit good or attractive results. In other words, everyone can win. It is more related to a problem-solving attack, where both parties involved perceive the procedure of dialogue as a procedure to happen a solution to a common job. In integrative bargaining nevertheless, if dialogues are non decently handled, both parties can stop up with a jointly inferior trade. With dialogue, it is possible for both parties to accomplish their aims and one party ‘s addition is non dependent upon the other party ‘s grant. Business dialogue is considered by many writers as being this type of dialogue. The power/dependence relation is another basic feature of all dialogue processes. It is closely related to the existent power relation, which is influenced by the value of the relationship to the parties and their available options. Background factors for illustration the market place – can act upon the power/dependence relation. The ability to command a relationship is related to the sensed power of two parties, their comparative expertness and entree to information. This power is a belongings of the relationship and non an property of the histrion ; in fact, it is closely related to dependance. Therefore, the power relationship is in balance if both parties perceive equal power. The power relationship is imbalanced if one of the parties perceives more power, or if one party is dependent on the other. The dramatic growing of international trade over the last five decennaries has been non merely in footings of volume but in complexness every bit good. International sellers are now more and more concern negotiants, who invariably discuss trades across boundary lines with a assortment of people, runing from consumers to mediators and even rivals. Technology frequently plays a major function in such trades and this could misdirect people into believing that the whole dialogue procedure is chiefly an applied scientists ‘ treatment based on rational and scientific facts. In fact, proficient complexness intermingles with human complexness to render such dialogue processes hard to pull off. A considerable sum of literature is available on dialogues, some of it besides on concern dialogues but the field of international concern dialogues is rather neglected. Strategic Negotiations. Richard Walton etal,1994 identify three primary dialogues schemes. These are â€Å" forcing, † â€Å" fosterage, † and â€Å" flight. † Each represents an overarching form of interaction that characterizes the dialogues. A scheme does non emerge all at one time, but over clip as a consequence of consistent forms of interaction. A forcing scheme by and large involves taking a â€Å" distributive † or win/lose attack to the dialogues, combined with a â€Å" divide and conquer † attack to internal dealingss in the other side, and an attitudinal attack that emphasizes uncertainness and misgiving. By contrast, a fosterage scheme by and large involves taking an â€Å" integrative † or win/win attack to the dialogues, combined with a â€Å" consensus † attack to internal dealingss in both sides, and an attitudinal attack that emphasizes openness and apprehension. â€Å" Escape † is a non-negotiations scheme in w hich one or more parties seek to stop or undersell the relationship. Dietmeyer and Kaplan ( 2004 ) utilize a research-based attack to dialogue that assists gross revenues professionals in making their ain concern ends, while guaranting that their clients run into budget and professional aims as well-going beyond win-win to accomplish true, mensurable concern value for all parties at the negociating tabular array. Power and Diplomacy Power. Susan Strange ( 1998 ) brings out that power accrues to those who can offer or deny security ; those who manage the creative activity of wealth by production ; those who create recognition to let or deny other people to pass today and pay back tomorrow ; those who ( myocardial infarction ) manage the currency in which recognition is denominated ; those who have knowledge ( advanced engineering ) which provides military high quality and laterality in other power constructions. John De La Mothe ( 2002 ) , argues that scientific discipline, engineering and invention have long been cardinal factors in the competitory advantage of states. Today, nevertheless, the new international political economic system is being progressively driven by scientific discipline and engineering in new ways. Integration, globalisation and internationalisation have all become war cries for a series of dynamic procedures in which scientific discipline and engineering are profoundly concerned. As a conse quence, non merely are the policies of â€Å" national † authoritiess being exposed in footings of the bounds of their sovereignty, but scientific discipline and engineering are being progressively implicated in a broad array of public issues – runing from security, privateness, development and economic growing to employment, environment, foreign policy and geopolitics. Clearly, in today ‘s rising universe, the ways in which authoritiess organize their scientific discipline and engineering policy, their scientific discipline and engineering intelligence, and their research advisory constructions and resources matter more today than of all time before. Diplomacy. James Rosenau was one of the first to propose that the domestic and international are someway ‘linked ‘ and elaborated upon what he termed ‘linkage political relations ‘ ( 1969 ) . Scholars concentrating on the regional impact of domestic political relations are Karl Deutsch ( 1957 ) and Ernst Haas ( 1958 ) . Haas high spots two types of ‘spillover. ‘ The first type, functional spillover, occurs when cooperation in certain sectors of the economic system ( or society ) creates technocratic force per unit area for cooperation in bordering sectors, thereby impeling integrating frontward. The 2nd type, political spillover, occurs when ongoing cooperation in certain countries empowers supranational functionaries to move as informal political enterprisers in other countries. In order to pull off complex technocratic issues more efficaciously, rational authoritiess must depute discretion to experts, Judgess and administrative officials, thereby making powerful new supranational histrions with an involvement in cooperation. Graham Allison in Essence of Decision: Explaining the Cuban Missile Crisis ( 1971 ) excessively, speaks of an ‘overlap ‘ between international and domestic political relations. In State Power and the Structure of International Trade, Krasner argues that that openness in the universe economic system is most likely to happen â€Å" during periods when a hegemonic province is in its dominance † . Equally long as the province ‘s technological lead is increasing, its leading will comprehend economic advantages to openness, since openness will spread out markets for the merchandises of its technologically sophisticated industries. The hegemon will besides derive politically, since the â€Å" chance costs of closing † will be low, comparative to those confronting smaller and poorer provinces. Conversely, when several big, unevenly developed provinces coexist, Krasner predicts that the more backward provinces will happen openness economically and politically dearly-won and will therefore resist it. Greater trade closing will, hence, consequence ( Keohane 1997 ) . Like Gilpin before him, Krasner excessively stresses on the influence of the Ã¢â‚¬Ë œ strength ‘ of the province on international trade. The important point is the correlativity between what occurs within a province is related to what occurs beyond province boundaries. Robert Putnam in Diplomacy and Domestic Politicss: The Logic of Two Level Games ( 1988 ) argues that domestic constructions and diplomatic negotiations are endlessly entangled and says that the negotiant is under force per unit area to accommodate domestic and international struggles. Putnam ‘s work challenges the ‘level of analysis ‘ attack to analyzing international dealingss which stresses the importance of sorting informations under three bunchs: the systemic, national and the person ( Singer 1961 ) . Mayer ( 1991 ) develops a theoretical account to research the deductions of domestic political divisions for international strategic battle in international trade. He explores the topic by handling international trade as a game and placing the participants and analyzing how they play. The observation that there are several overlapping games being played, a few of them being strategic and others non, is important. Policies such as duty, quotas, and export and produc tion subsidies are the tools used by the participants to derive an advantage in the international strategic trade game ( Krugman 1986 ) . Work on ‘strategic trade policy ‘ physiques on game theoretical theoretical accounts which analyse how provinces use trade policies to leverage their economic public presentation. India and Nanotechnology ( The literature study included, amongst others, a perusing of one-year studies of GOI MOD, DST, CSIR, TIFAC, CII ; back issues ( app 3years ) of Business universe, New Scientist, Hindu Businessline and Business Today. ) GOI enterprises include DST launched Nano Science and Technology Initiative ( NSTI ) with an allotment of Rs. 1000 crore, Government has spent about Rs. 250 crore, over the past five old ages to advance R & A ; D in the country of nanotechnology. 100 research undertakings on the synthesis and assembly of ceramic nanoparticles, nano tubings, nano wires, nanoporous solids, and DNA french friess have been supported by the Government. CII Enterprises have resulted in ; India-UK Joint Economic and Trade Cooperation, Indo-US High Technology Cooperation Group ( HTCG ) , Nanotechnology partnership with Taiwan, a figure of Nanotechnology Conclaves, Nanotechnology Cluster-CMTI, Jharkhand Nanotechnology Initiative, West Bengal Nano Park etc. CII is working closely with the Government of India on US India High-Technology Cooperation Group ( HTCG ) formed on November 2002. The HTCG acts to ease and advance bilateral high-technology trade. The focal point countries of the nucleus group include Information Technology, Defense, Life Sciences and Nanotechnology. Gaining the potency of nanotechnology, HTCG working group on Nanotechnology is formed to ease seamless flow of cognition between both the states and joint development undertakings affecting industries. The Confederation of Indian Industry ( CII ) has put together a 10-point action program to authorise Indian industry to come out with commercial nanotechnology merchandises, which it believes will drive the hereafter of industry worldwide. The action program includes awareness creative activity, preparation and accomplishments development, engineering facilitation and networking and easing collaborative undertakings. The Nano Science and Technology Consortium works to make a platform conducive for the growing, publicity and partnering in the field of Nano Science and Technology taking together industries, faculty members and authorities through consultative, consultative and educative procedures which will supply growing platform for organisations, faculty members and authoritiess for tackling the Nano potency at Global degree. Companies like Samsung have already entered the Indian market with a scope of merchandises utilizing nanotechnology such as icebox, rinsing machine and air-cooler. Samsung uses nano-silver in assorted composings in its merchandise scope. Further, companies like Tata Steel, Tata Chemicals, Mahindra & A ; Mahindra, Nicholas Piramal and Intel have invested around $ 250 million in the domestic market towards this terminal. Yash Nanotech has inked understandings with IIT Mumbai, NCL Pune and the Jawaharlal Nehru Centre of Advanced Research, Bangalore, to set about planetary contract research and set up nanotech fabrication installations. Civil Applications. These can be grouped under four caputs, viz. , sensing, including imagination, detectors and detector webs for the sensing of pathogens and chemicals ; protection, including decontamination equipment and filters, and personal protection ; designation, including anti-counterfeiting and hallmark, forensics, quantum cryptanalysis and the market for forgery and gray goods ; social impacts, including current regulative and ethical models, possible impacts on moralss and human rights, and public perceptual experience. Application in the field of medical specialty is one of the most absorbing countries that include new malignant neoplastic disease therapies, drug bringing systems, and biomaterials for implants or prosthetic device or diagnostic tools, which are under development or already in market. An of import country of application of nanotechnology includes fresh drug bringing techniques, which are quicker & A ; less hazardous, compared to the costs of developing new drugs. Military Applications. These besides flow out from civil applications in countries like ; higher public presentation platforms ( aircraft, ships, bombers, boats and orbiters ) , enhanced feeling through more sensitive and selective detectors, enhanced human public presentation, information laterality through enhanced information engineering, improved battleground casualty direction, lower life rhythm costs with improved stuffs, coatings, and condition-based care etc. Stake holders. The assorted interest holders include ; authoritiess, Industry, Entrepreneurs, R & A ; D, Institutions, Academic Research Institutions, and Society. Case Studies. These can be subdivided into those which pertain to PSUs, R & A ; D constitutions and Defense and the private sector endeavors. The private sector industries which can be studied for dialogues ensuing in assorted types of partnerships/JVs/MOUs/TOTs etc. are listed below: – Measuring devices & A ; equipments: Bharat Heavy Electrical Ltd, Icon Analytical equipment. Ltd. , Veeco.Health Care: Dabur Research Foundation, Bharat Biotech International Ltd. , Ranbaxy Laboratories Ltd. Materials processing: Tata Chemicals, Pune. Reliance India Limited. Car: Mahindra & A ; Mahindra, Tata Motors, United Nanotechnologies Pvt. Ltd. Electronics: Bharat Electronics Ltd, SemIndia Systems, Samtel India.

The Creation Of Walkable Communities Health And Social Care Essay

Methods – With control over neighbourhood location and want through sample pick, the analysis maps primary informations through observation, and secondary informations of official statistics from the Office of National Statistics, to compare the denseness, design and diverseness of two vicinities in Leeds, England. Consequences – Consistent differences in degrees of walkability were found between the vicinities, the most positive and walkable environment holding the lowest resident fleshiness rates. Conclusion – The consequences of analysis promote the demand of making walkable communities to better wellness and encourage sustainability within local vicinities. Further research at a more personal degree with the occupants is required to place the most effectual path of making a walkable environment, whether it is through service denseness, diverseness or prosaic friendly design.IntroductionThe Foresight Report compiled by the Government Office for Science states the four chief causes for fleshiness as being Biology, Impact of early life and growing forms, Behaviour, and the Living Environment, with the life environment besides playing an influence under the rubric of behavior ( 2007, pp.43-54 ) . With research demoing that ‘by 2050, 60 % of males and 50 % of females could be corpulent ‘ ( Foresight, 2007 ) , there is an immediate demand for alterations in the environment to ‘promote self-generated instead than sports-related or calculated physical activi ty ‘ ( Townshend et al, 2010 ) . Numerous surveies have been carried out researching the relationship between fleshiness, BMI, Physical activity and the built environment, utilizing assorted types of informations and methods of analysis. A big per centum of surveies found positive correlativity between walkable communities and lower degrees of fleshiness and/or rates of BMI ( Saelens et al, 2003 ; Van Dyck et Al, 2009b ; Frank et Al, 2006 ; Frank et Al, 2005 ; Frank et Al, 2007 ; Brian et Al, 2003 ; Heinrich et Al, 2008 ) . A smaller per centum found no direct positive correlativity between walkability and degrees of fleshiness or BMI ( Van Dyck et Al, 2009a ; Giles-Cortia and Donovan, 2002 ) but found positive relationships such as between high degrees of auto usage and the likeliness of fleshiness, ( Frank et al, 2004 ) , and the correlativity between an environments aesthetics and physical activity ( Humpel et al, 2004 ) .MethodsDesignFig. 1Previous research has used varied attacks to specifying and mensurating a neighbourhoods walkability, looking at perceived envrionmental properties ( Humpel et al, .2004 ) , entree to services ( Elkin et al, 1991 cited in Jenks et al,1996, pp.182 ) , safety ( Gomez et al, 2004 ) and entree to green countries ( Nielsen and Bruun, 2007 ) amongst others. This survey will utilize the 3 D ‘s, an analysis of population denseness, prosaic friendly design, and diverseness, as seen in plants by Cervero and Kockelman ( 1997 ) , Cathleen et Al ( 2009 ) and Frank et Al ( 2005 ) . Townshend et Al ( 2010, pp.22 ) besides supports this attack by specifying walkability as ‘the extent to which walking is supported in an country through†¦ well-connected street webs with a assortment of land utilizations and higher densenesss ‘ From the Office of National Statistics I have chosen two Middle Layer Super Output Areas, Leeds 082 and Leeds 053. These datasets cover the Outer City Centre vicinities of Holbeck and Harehills severally. The old ages in which the information was collected scope from 2005 – 2010, with the travel type and distances to work datasets being the exclusion, taken from 2001.SamplePrevious research and statistics highlighted degrees of want ( Heinrich et al, 2008 ; Morland et Al, 2001 ) , distance to the closest metropolis Centre, ethnicity ( Zhang and Wang, 2004 ) , and population turnover as cardinal influences on walkability, all of which are controlled through vicinity pick. Both countries are ranked in the lowest 10 % in the state by the index of multiple want. Fig.1 shows that both countries are within the 5km distance to Leeds City Centre deemed by Barton ( 1995 pp.116 ) as indispensable to promote cycling and usage of public conveyance whilst sing the metropolis. Based on the UK Census 2001, both countries have a varied mix of occupant ethnicities, shown in Table.1. Statisticss from 2001 to 2008 set up that Holbeck and Harehills have average population turnovers per 1000 occupants of -25 and -43 s everally, both demoing a chiefly negative rate over the 7 twelvemonth period. The Office of National Statistics found, in 2003 – 2005, Holbeck ‘s Model Based Estimate for Obesity was 23.9 % , and Harehill ‘s was 19.9 % . With a reasonably important difference in rates of fleshiness, the survey, with the above mentioned controls, gives the analysis and consequences, associating to denseness, diverseness and design, a stronger relationship and influence over the rates of fleshiness.*Data from Office for National Statistics, 2001MeasuresPopulation DensityResidential denseness has been found to hold a strong nexus with the denseness of services available, with higher residential denseness ensuing in higher densenesss of services and comfortss which in bend creates a more walkable environment ( Frank ( 2003, pp.101, cited in Townshend et Al, 2010, pp.22 ; Ewing et Al, 2003 ; Rundle, 2007 ; Pendola and Gen, 2007 ) . Population denseness has been calculated utilizing the resident population in 2009 per hectare of the defined MLSOA boundary. Barton ( 1995 ) supports this step as it has been found ‘people per hectare is the cardinal step of denseness when sing the viability of public conveyance and local services ‘ . Density of services will be analysed utilizing function and observation techniques to analyze spread and entree in concurrence to the countries of residential belongingss.Pedestrian Friendly DesignQuality of waies, connectivity and the presence of prosaic crossings has had mixed consequences when compared to general walkability of an country and its relationship with fleshiness and BMI, both negative ( Rundle, 2007 ) and positive ( saelens et Al, 2003, pp.80-91 cited in Booth et Al, 2005 ; Heinrick, 2008 ) . This survey uses observation and function to turn up characteristics and comparison with location o f installations, services and lodging within the MLSOA boundary.DiversenessThis survey maps the scope of installations available in each defined vicinity in relationship to countries of abode. Diverseness of installations has been shown to hold a strong relationship with engagement in non motorised travel ( Brown et al, 2009 ; Frank et Al, 2004 ; Barton, 1995 ; Rundle, 2007 ) . Research besides been undertaken to analyze rates of fleshiness and/or BMI with relationship to the type of nutrient services that are available ( Zick et al,2009 ) , and manner of travel to work ( Pendola and Gen,2007 ; Cerin et Al, 2007 ) , which this survey will besides analyze.AnalysisDensityPhoto. 1, Own Image, High denseness lodging, HolbeckStatistics show that the Holbeck MLSOA has a resident denseness of 34 individuals per hectare, and Harehills as holding a much higher denseness of 147 individuals per hectare. Due to the larger boundary set by the Holbeck MLSOA, it includes a big country of industry to the North, which has influenced the significantly lower rate than Harehills. Upon looking into the informations provided for the Lower Layer Super Output Area of Leeds 082C, within the Leeds 082 MLSOA, the occupant denseness is 127 people per hectare, of big unsimilarity to the earlier found denseness rate. This is due to the LLSOA boundary incorporating merely the South country of Holbeck, where the services and lodging can chiefly be found. Barton ( 1995 ) gives a usher of 100 people per hectare as a upper limit for vicinities, saying that 100pph will ‘permit a broad assortment of brooding and garden size ‘ every bit good as being a cardinal denseness when ‘considering the viability of public conveyance and of local services ‘ . Any higher than this and it can be assumed that unfastened infinite in the country will be jeopardised which in its ego has been found to be damaging to wellness ( Nielsen,2007 ) . Evidence shows the residential countries of Holb eck and Harehills are over populated, and to make a walkable environment for this degree of denseness at that place needs to be a big mix and Google – Map informations, 2010, Tele Atlas North America, Inc [ online ] Available at & A ; lt ; hypertext transfer protocol: //www.google.co.uk & A ; gt ; [ Accessed 22 December 2010 ] denseness of services on offer to prolong the local community.Fig. 2Google – Map informations, 2010, Tele Atlas North America, Inc [ online ] Available at & A ; lt ; hypertext transfer protocol: //www.google.co.uk & A ; gt ; [ Accessed 22 December 2010 ]Fig. 3Google – Map informations, 2010, Tele Atlas North America, Inc [ online ] Available at & A ; lt ; hypertext transfer protocol: //www.google.co.uk & A ; gt ; [ Accessed 22 December 2010 ]Fig. 4 Fig. 5ig.2 and Fig.3 show the defined MLSOA ‘s of Holbeck and Harehills severally. Highlighted with the ruddy circles are the centre points of the chief lodging groups, the outer ruddy circle rim represents a radius, from the Centre points, of 400 meters, the journey distance at which Barton ( 1995 ) states it is more like occupants will walk or rhythm instead than utilize a auto. Both vicinities clearly show installations are available within this 400m radius, Holbeck ‘s services at a visibly more sporadic and lower denseness than Harehills. The clear additive bunch of services in Harehills is associated with a more encouraging High Street manner walkable environment, offering easiness of entree and the ‘opportunity for multipurpose trips ‘ ( Cervero, 1990 cited in Barton, 1995 ) . Fig. 4 and Fig. 5 – Google – Map informations, 2010, Tele Atlas North America, Inc [ online ] Available at & A ; lt ; hypertext transfer protocol: //www.google.co.uk & A ; gt ; [ Accessed 22 December 2010 ] The Department for Communities and Local Government ( 2001 ) provinces in the Planning Policy Guidance 13: Conveyance, that for sustainable conveyance design it is of import to ‘concentrate higher denseness residential developments near public conveyance Centres, or alongside corridors good served by public conveyance ( or with the possible to be served ) and close to local installations ‘ . Fig.5 shows a clear presentation of defined bunchs of assorted services along the additive coach paths. Fig.4 shows how, although Holbecks chief bunchs are non every bit lineated as Harehills, the bulk do fall beside the coach paths and chief prosaic paths. Google – Map informations, 2010, Tele Atlas North America, Inc [ online ] Available at & A ; lt ; hypertext transfer protocol: //www.google.co.uk & A ; gt ; [ Accessed 22 December 2010 ] Fig. 6 Google – Map informations, 2010, Tele Atlas North America, Inc [ online ] Available at & A ; lt ; hypertext transfer protocol: //www.google.co.uk & A ; gt ; [ Accessed 22 December 2010 ] Fig. 7Pedestrian friendly designPhoto. 2, Own Image, Pedestrian traversing on chief street, HarehillsFig. 6 and Fig. 7 show the function of prosaic friendly design characteristics within the MLSOA ‘s of Holbeck and Harehills severally. Holbeck has a sum of 44 prosaic friendly characteristics, with a higher assortment than Harehills but a surprisingly low sum due to the larger country mapped. Harehills has a sum of 55. Harehills higher denseness and the location of characteristics provide a safer and more significant path through the country, the bulk in the countries of high activity. Holbeck has limited crossings in the countries with higher activity, particularly around the cardinal bunch where the chief route has high volumes of traffic. The lone pronounced rhythm paths from both vicinities were found in Holbeck, supplying entree to the chief shopping bunch in the South. The chief lodging countries within Holbeck is situated good within the cyclist penchant of 5km distance t o the metropolis Centre ( Barton, 1995 ) , as mentioned earlier, nevertheless merely one little rhythm path was found in the North and so small has been done to take advantage of this premier location, likewise with the deficiency of prosaic crossings and safety characteristics along the path.Fig.11Fig.8DiversenessFig.8 to Fig.13, and Fig.14 to Fig. 19 map the concerns and services in the country of Holbeck and Harehills severally. Businesss have been grouped into six classs, each analysed below. On survey of the public services maps ( Fig 8 and Fig.14 ) Harehills has a higher sum of public services and a bigger conurbation making within the chief lodging countries, with Holbeck ‘s public services chiefly in the chief bunch countries. The drama and diversion map ( Fig.9 ) identifies that Holbeck provides countries of diversion for each chief lodging group. Harehill ‘s ( Fig.15 ) merely has one country of diversion within the boundary, which may be detering for many occupants to walk at that place. Fig 10 and Fig.16 highlight specialist stores and vesture stores. Harehills has a broad scope of specializer stores and vesture stores, cut downing the necessity to go elsewhere for most twenty-four hours to twenty-four hours points. Holbeck had important deficiency of specializer stores in figure and assortment. This deficiency in diverseness would promote public and private motorised travel to the nearest shopping countries, with the southernmost residential country holding a wider assortment of stores but is out of the 400m radius of the two other residential countries. Photo. 3, Own Image, hapless rhythm path, HolbeckFig.11 shows there are a important scope of industries and offices throughout Holbeck, with a big sum in close propinquity to the chief residential countries, offering employment chances within walking or cycling distance. Statisticss from the Office of National Statistics shows that in 2001, of 2308 occupants in employment in Holbeck, 458, 19.85 % walked to work, and 45, 1.9 % cycled. Statisticss besides showed that 1624 occupants worked less than 5km ‘s from place. If we take 5km ‘s as the maximal distance people are willing to rhythm ( Barton, 1995, pp.116 ) , we can presume that 45 people out of 1624, 2.8 % , of those within a comfy cycling distance really rhythm to work. This per centum is low, nevertheless there are many factors which could act upon this. Barton ( 2000, pp. 223 ) stated that there are two factors that can deter people from cycling, ‘safety and security ‘ . Pedestrian friendly design plays a big factor, with the found deficiency of cycling paths doing the journey insecure, nevertheless the sample country is likely non to cover everyone ‘s way to work and so may non be a clear representation of this. Multiple want can besides be a big factor, and with Holbeck and Harehills being in the lowest 10 % it is likely that the monetary value of buying a motorcycle and the feeling of the demand to protect against larceny of the motorcycle in the country will besides play a big influence on the statistics. Harehills statistics from 2001 show similar rates of walking and cycling to work, out of 2169 people in employment, 404, 18.6 % walked to work and 31, 1.4 % cycled. Fig.17 shows a significantly smaller sum of industry in Harehills in comparing to Holbeck, this will significantly cut down employment rates in the locality. Interestingly, 1471 work less than 5km ‘s from place, similar findings to those in Holbeck, with the premise of about 2.1 % of those working within 5km ‘s of place cycling to work. It ‘s clear that the hapless quality and sum of rhythm paths and degrees of want have a big consequence over these findings. Photo. 4, Own Image, Example of closed concern, HolbeckFig.12 and Fig.18 show the vacant concerns in the countries. Both vicinities show a tendency of the vacant concerns bing in the chief residential countries, which is common with the current be aftering tendency of centralizing services and installations by replacing little stores, amongst other installations, with fewer larger services and installations in a more centralized place ( Barton, 2000 ) . Fig.13 and Fig.19 map the local nutrient environment. For the intent of the survey, food market stores were defined by their proviso of a broad scope of healthy fresh green goods, so little convenience shops were non included. A big scope of surveies have been carried out in this country, with a little bulk of findings reasoning that the closer occupants are in propinquity to a store selling healthier green goods, the healthier their dietetic consumption or the lower their weight ( Powell et al, 2007 ; Morland et al,2002 ; Morland et Al, 2006, all cited in Lovasia et Al, 2009, pp. 9 ) . A figure of surveies besides linked deprived countries and their likeliness of holding more fast nutrient mercantile establishments, with equal positive ( Cummins et Al, 2005 ) and negative ( Macintyre, 2005 ) findings. Holbeck has a similar sum of fast nutrient mercantile establishments as Harehills, but a significantly lower sum of mercantile establishments supplying healthier fresh green goods. Har ehills has more mercantile establishments selling healthier green goods than fast nutrient, with an even spread throughout the country. It may be assumed that occupants of Harehills eat healthier due to higher entree to healthier nutrients, nevertheless there is still a high rate of fast nutrient mercantile establishments to act upon their pick. With merely a little bulk of surveies associating a healthier nutrient environment to healthier diets and lower weights, it would be difficult to presume it has a big influence over fleshiness rates without farther survey in this country. Decision The analysis of the 3 D ‘s and their consequence upon walkability found more positives with respects to making a walkable environment in the MLSOA of Harehills than that of Holbeck. As discussed earlier in the survey, the built environment and its control of physical activity has a big influence on a individuals likeliness of being corpulent ( Foresight, 2007 ) . This fact combined with the nature of the survey being at vicinity degree, it can be assumed that the analysis demoing that Harehill ‘s is a by and large more walkable community is a factor that effects the 4 % lower rate of fleshiness. Previous surveies of the 3 D ‘s found varied consequences as to which factor was the most influential on rates of fleshiness, BMI and/or physical activity. To reason which is the most influential factor within Harehill ‘s and Holbeck would necessitate farther survey. Participant studies to derive more personal information about the occupants and their activity would be good in reasoning this. The decrease of the usage of private motorised conveyance through making walkable communities necessarily consequences in a decrease of the pollution that these vehicles produce. The constructs behind the creative activity of a walkable country are outstanding in the construct of making a Compact City, a sustainable metropolis design. As outlined by Jenks ( 1996 ) , the two dominant motivations for making a Compact City are ‘global warming†¦ ..and the loss of unfastened countryside to urban usage ‘ . It shows how higher denseness life will cut down the demand for travel which is ‘the fastest turning and least controlled subscriber to planetary heating ‘ . With sustainability at the head of most contrivers, developers and designers work, the building of walkable communities are fast going integrated into the building of new sustainable developments and sustainable regenerations of bing vicinities, whether intended or non. Limits The analysis standard and attack could be applied to other countries, but with certain bounds as set out in this survey. First, consequences may change with respects to try size. The 3 D ‘s signifier of analysis was chosen due to its old usage in similar sized countries. Its analysis and consequences are most conclusive when used at this sample size, therefore a more appropriate signifier of analysis would necessitate to be considered for larger or smaller countries. The control of propinquity to a major metropolis or town Centres and degrees of want were of import as mentioned throughout the survey. Due to the impact fluctuations in this country can hold a upon walkability in a vicinity, the same restraints are encouraged in any farther research documents with the attack taken in this survey.

A Comparative Analysis Of Langston Hughess The Negro Speaks Of Rivers And Sandra Cisneross House On Mango Street

A Comparative Analysis Of Langston Hughes's The Negro Speaks Of Rivers And Sandra Cisneros's House On Mango Street The House on Mango Street History repeats itself in more ways than one and this statement reigns true for almost all aspects of life and this especially holds true with war. Over and over again we see destruction promises of repair and then many decades later another war emerges with the same carnage and promises. The most famous example of this would be Napoleon invading Russia and Hitler invading Russia and the outcome was the same for both men and armies. The repetition that is most prevalent and either undermined or discarded though is the treatment of people and in particular minorities. The treatment of minorities and people of darker color is so outlandish and is visible throughout the world in countries and the whole continent of Africa which faced brutal imperialism and slave trading a couple hundred years ago. This quote worn on a shirt of famous rapper and Outkast member Andrà © 3000 saying â€Å"Across cultures darker people suffer most. Why?† This quote reiterates the idea that darker ski nned people face more scrutiny and have a harder time in life than those of fairer skin. America is the home of thousands of nationalities and ethnicities from all over the world but it is harder for immigrants and minorities to find their identity and make something of themselves while being happy and different but still holding on to their roots in from other countries but still being proud to be American. These struggles are no more prevalent and no more accurate than in the novel â€Å"House on Mango Street† by Sandra Cisneros and the poem â€Å"The Negro Speaks of Rivers† by Harlem Renaissance writer Langston Hughes. These two bodies of work detail the life of African Americans in the United States and a young Latina woman in the United States and their struggles of finding themselves and knowing where they came from while still moving forward in life and dealing with their hardships. In one of the outside sources which is titles â€Å"Straddling Boundaries ident ity culture and school† talks about kids struggling to find themselves and speaks on being able to find themselves in places like school where they learn about their history and their past. The other article â€Å"In search of identity in Cisneross The House on Mango Street† it does focus on the main character Esparanza’s life in America and all she has to deal with along with being a preadolescent female but struggling with the problems and unjust obstacles life has to offer and she has trouble finding herself and identifying herself and who she is in this world which often times can be unforgiving. These two texts in theme of finding identity have similar narratives but set in different times. â€Å"The Negro Speaks of Rivers† talks about the struggle of African Americans as a whole and how lost they are in some cases due to the fact that they have been taken away from their home land and given new identities and new names that they are not familiar with and is not theirs. Langston Hughes is reminding us of this and who African American’s are and where they came from and that they are not just slaves but much much more. â€Å"In House on Mango Street† it is about the life of Esperanza and dealing with life and people not understanding her in particular because she is a woman and she does not have the same freedoms as men do and also because she is not wealthy and lives in a terrible neighborhood people do not understand her as well. Being Hispanic in a tough neighborhood does not let her have the same opportunities as white people in rich or good neighborho ods and she states that they look down on her when they do look at her. She spends the whole novel contemplating leaving home to find herself somewhere else because her barrio is not meant for that. Identity is a huge part of minorities an culture too but as you can see many minorities have trouble finding their identity in America the land of mixed cultures. In â€Å"The Negro Speaks of Rivers† author Langston Hughes he tries to bring a comparison to the negro of his time in the 1920’s and the ancestors who were the first to start civilization in the first thousand years of modern civilization in Africa. He wants to African Americans to reconnect with their roots. People have been almost tricked to forget where they came from and their greatness building the pyramids and creating monuments that millions of people around the world marveled at. The denial of this and the act of taking the truth away and discriminating against African Americans is racism which some say is America’s original sin and what Langston Hughes is fighting against in his poem â€Å"The Negro Speaks of Rivers.† His motive is to uplift African American’s and to show them that they are worth more than what they were told to be, during the time of segregation and Jim Crow laws they still have a voice and a past to be proud of. In the poem Langston speaks from a voice of an ancestor saying the he too knows. Although never being in Africa he speaks as if he was from there and this is the new way of writing because Hughes as a black man now has a voice and can say what he please as well as the way of writing it has changed to a simpler form but still resonates with people just not the super wealthy and those who can read. In this poem the first three lines reiterates features of Africa. â€Å"I’ve known rivers: I’ve known rivers ancient as the world and older than the flow Of human blood and veins. My soul has grown deep like the rivers. I bathed in the Euphrates when dawns were young. I built my hut near the Congo and it lulled me to sleep.† Hughes is talking about the Nile River and he is saying that it is as old as the earth and that it is ingrained in us in our body and we are the earth. He said that his soul has grown deep and it means that he feels as if he is attached to the earth and he is part of it. Another river is the Euphrates which has given life to so many people used for bathing, sailing, and fishing but it has also been here for a long time. What he means by this line is that he along with Africans have been on earth for a long time. The last line talks about having a home in the Congo and he fell asleep with the sound of the river. I looked upon the Nile and raised the pyramids above it. I heard the singing of the Mississippi when Abe Lincoln went down to New Orleans, and I’ve seen it’s muddy bosom turn all golden in the sunset. I’ve known rivers: Ancient, dusky rivers; My soul has grown deep like the rivers. Hughes continues to talk about the Nile and how it raised people and was such an influence on the lives of the Egyptians at the time when they were using it for every aspect of life and it was a catalyst for them being able to flourish without that they would not have been able to make the pyramids. Hughes then makes a comparison to moving down the Mississippi to with Abraham Lincoln to New Orleans and how from having a muddy bosom to being a golden sunset which could annotate the transition from slavery to being freed with the emancipation proclamation. Hughes finishes the poem by saying that he knows these rivers old rivers and those that are shadowy his soul being an African American male has history and runs deep like the rivers. â€Å"The House on Mango Street† by Sandra Cisneros tells the tale of a young girl that is struggling to make it in America with hurdles that she has to go through. This text is different from â€Å"The Negro Speaks of Rivers† because Hughes speaks for an entire group of people who have been hurt and had their identity taken away from them and he is also trying to make a connection between the present day negro and the African of early civilizations. â€Å"The House on Mango Street† it talks about one specific character but can be used for many generations of Hispanic women growing up in America and millions going through the same struggle today. Esperanza gives us her background at first and where she is living and how she got to mango street. Her father is always working and her mother is always at home watching over the kids, she has two younger brothers and one other sister. Esperanza is not very fortunate because she is not popular and it is hard for her to find a friend to tell secrets to. She has her sister but it is not the same due to the fact that her sister is younger than her and cannot cognitively have a conversation with her because she us so young. However, Esperanza is always stuck watching her little sister so she cannot do what her brothers do and play or focus on herself because she is so busy with her little sister. Another way her life is different is because of her ethnicity she details how others do not understand her and how she depicted them looking at her and her people from the outside and not understanding their way of life. Esperanza dictates how people vie her and people like her harshly and crit icize them for living the way do even though they are trying their best with what they can. Again we see in â€Å"The House on Mango Street† like we did in â€Å"The Negro Speaks of Rivers† that minorities struggle to identify themselves and feel the need to overcompensate for their lives and actions to feel better about themselves. This comparison is significant because to different races fear the same things and two different authors writing in different times can still have the same view of their people and America as a whole. Being misunderstood by others and even misunderstanding themselves is something that they have to deal with while trying to identify themselves to their own selves while they are being told what to do by many other people. Although the authors of these two different texts are of different sexes, different races, and writing in different periods the problem remains the same. As the quote from earlier still reigns true why do darker people suffer more across the world. History is repeating itself over and over maybe it is not the exact same way but if this is the result after decades of minorities living in America it is not a very good one and does not show progress at all. This question is part of a problem that is rooted deep in the heart of America racism that has been embedded in the psyche of Americans but has been hidden and for a big extent subtlety regarded as false or not prevalent. These two texts ring them to live without blatantly shouting it out but by bringing us in the lives of minorities in the past and present and shows America not as the great nation everyone believes it is but one of flaw and not perfect like the humans we are, and although it is not perfect and neither are we we must strive for perfection to make this country the best it can for all people.

Leadership Theories In Nursing Research Paper Example | Topics and Well Written Essays - 2500 words

Leadership Theories In Nursing - Research Paper Example The researcher states that transformational leadership is so called because it presupposes that a transformational leader change, for the better, the working environment around her or him. Specifically, the transformation occurs in the balance of the tension between production and efficiency, the creation and sustenance of trust in the workplace, the management of the process of change and engaging the followers to participate in decision-making. This is because a transformational leader is someone who inspires others, is a visionary who knows how to motivate others and is energetic and radiates these characteristics to his followers. Authentic leadership, on the other hand, seems to be leaning towards the opposite direction as its main focus is the relationship between him and his followers. The authentic leader deliberately develops a closer bond with his followers so he can inspire them to do their jobs better. Evidently, no one leadership theory is superior to others at all times . The main argument against situational theories, for example, is that they are focused on attempting to define relationships between leaders and their followers. Nonetheless, situational leadership theories have an edge over the style leadership theories in that they aspire to adapt themselves to the circumstances at hand. In the field of healthcare particularly, situations are hardly set and fixed. Healthcare leaders deal with varied situations on a daily basis and must be prepared to deal with contingencies at all times.

How to get fired Essay Example | Topics and Well Written Essays - 750 words

How to get fired - Essay Example As you’re being shown the ropes, be sure to pull out that bottle of whisky or vodka and flash it around amicably – drink to everyone’s health and inform them all sweetly about how you need your daily tipple to really get going. Ask a lot of silly questions, the kind that even a ten year old would be ashamed to ask. The objective here is to demonstrate your utter lack of competence for the job you’ve been hired for, so plant those seeds of doubt liberally in your supervisor’s mind. And thirdly, be sure to leave early. Tell them you have a hot date, or yawn loudly and say you’re too bored to hang around any longer and leave. What? Still not fired? Well, don’t lose hope, lots of options are still open. Remember those tools I mentioned? Let’s take the last one first – blogsphere. Be sure to enter blogsphere with lots of ultra specific details on your personal blog about your Company. This is the place to mention anything and everything you don’t like about your boss and if the details you furnish are good enough to identify him or her, so much the better, especially if it’s a place your boss visits too. Waste lots of company time on your personal blog and let your work pile up. The chances of getting fired are directly proportional to the lack of discipline you display. Now let’s say your boss is a patient person and prepared to give you a chance. So you get a warning – but that’s it. Then it’s time to pull out the second tool – lies. The aim of the mission is to antagonize the boss by proving exactly how untrustworthy you are. Make personal calls from your office phone, gossip for hours with your friends or co-workers and then lie blatantly when the boss questions you – say that you were engaged in company business. If he or she tries to be pleasant to you and cracks a few jokes, do not laugh at any of them even if your funny bone is

Presentation about iPhone 5 Essay Example | Topics and Well Written Essays - 500 words

Presentation about iPhone 5 - Essay Example As stated above, the iPhone was designed for a wide range of consumers having varied needs of a mobile phone. The iPhone 5 marketers have divided the consumers into several segmentation variables. These are according to demographics, psychographics, and behavior. Demographically, the marketers of the iPhone 5 targets people aged between eighteen years to 35 years. These consist of groups of young people consisting of students and young working professionals. The majority sales of iphone 5 are consumed by this market segment. Despite the fact that this demographic information is useful, the marketers have also employed the use of psychographic technique to do further segmentation. This is by developing virtual profiles which paints a vivid picture of the true iPhone 5 users. This has helped distinguish specific people having certain traits of using the iPhone 5. In addition to demographic and Psychographics, iPhone marketers have studied the how the consumers could use the product. As a result, the consumers have been segmented behaviorally i.e. behavioral segmentation. Marketing mix involves creating a combination of price, product, promotion and distribution to the greatest extend possible in order to satisfy consumers’ needs in a chosen market segment. To satisfy the consumers’ needs, iPhone 5 marketers have a determination to satisfy the customers and as a result, they use marketing mix techniques. Marketing channel system refers to a particular group of interdependent organizations which are engaged in the process of availing a product for consumption. The iPhone 5 manufacturers, Apple, use both the push strategy and the pull strategy to attract consumers. In the push strategy, the company is using its resources to induce intermediaries to promote carry and sell the product to the end users. In the pull strategy, additional forms of communication are employed to convince

Strategic Position of Starbucks Essay Example | Topics and Well Written Essays - 3000 words

Strategic Position of Starbucks - Essay Example It also includes the effect of the external market drivers on the organization and how the company has designed it the marketing strategy to ensure its long-term sustainability. Starbucks’ core competency is based on the premium positioning of its product line. The company focuses on delivering high-quality coffee beverages and snacks which includes cakes and other bakery products. Thus the company not only focuses on providing a good quality product but it also focuses on providing a unique experience to the customers. Offering a unique experience ensure the customers’ return. Starbuck’s competencies also include establishing a strong and close relationship with its suppliers. This, as a result, has helped the company to make overseas expansion and make certain strategic acquisitions. The Porters generic strategy shows how the company has devised its marketing strategy in order to stay ahead of its competition. The parent brand Starbucks is positioned in the ‘Differentiation Strategy’ because it offers high-quality speciality coffee products along with a unique experience of the store’s ambience (Pretorius, 2008). This differentiating factor distinguishes the company from its rivals. The newly introduced brand by Starbuck called VIA offers instant coffee to the customers. Thus VIA is categorized under the Cost leadership and Differentiation category (Lee, 2012). Even though VIA acts as a low-cost alternative to premium Starbucks coffee, it still differentiates itself from its rivals owing to the brand valuation of the company. The company also offers gifts and brewing items, which falls under the focused differentiation category, because these products are aimed towards the genuine coffee lovers (Lee, 2012). The likelihood of success of a firm can be assessed by the Bowman’s strategy clock. According to Faulkner and Bowman (1995), this model assesses a company’s current position and direction of progress based on eight categories.  

LAW OF BUSINESS ORGANISATIONS Essay Example | Topics and Well Written Essays - 2500 words

LAW OF BUSINESS ORGANISATIONS - Essay Example The principals hand over the running of the corporate body to the management with the aim of benefiting from professional management of such corporate body. The agency theory offers many views of this relationship, as well as prepositions on how this relationship can be nursed in order to benefit the principals. The subject of this essay is to examine the ways in which agency cost theory has influenced company law and corporate governance reform. AGENCY THEORY The Problem to be Uprooted The concerns that the agency theory raises were first raised by Adam Smith. Smith noted that when a business unit grows into a level at which its management is handed over to other members who are not owners, the running of such a business will not be optimized. The new people who are responsible for managing the business lack an equivalent commitment as the owners. This particularly rises because of conflict of interests. Conflict of interests comes up because the agents will want to maximise their b enefits at the lowest efforts while the principals will want to incur the least expenses but with maximum input from the agents to that the principals’ benefits are maximized.1 These concerns were revisited by other scholars, for instance, Berle and Means, but were fortified by the efforts of Jensen and Meckling.2 Jensen and Meckling clearly explained the conflict of interest that often comes up in the delegation of duties by the principals to the agents. They called it the agency problem. They observed that because agents do not own the business unit they are running, there are likely chances that they will commit ‘moral hazards’. Moral hazards in this context are actions that benefit the agents but at the expense of the business unit or rather the business unit owners. Such actions as shirking duties to attend to personal matters arise when non owners of a business start running it. Such actions are clearly not in the best interest of the principals.3 In order to solve the agency problem, two suggestions were made. One was that the delegation of duties and that the relationship between principal and agent must be designed in a manner that will uphold efficiency. The second suggestion made was that there has to be an effective means of monitoring the agents. Jensen clarified that in the first suggestion, there has to be consensus on the amount of rights that the principals will transfer to the agents. The agents have to be allowed enough rights to allow them execute their duties as pertains to those rights but they should not be too much to the extent of undermining the principals’ rights. And in the second suggestion a mechanism is created that will monitor the agents to ensure that what is agreed in the first suggestion is being adhered to – that is, the agents do not overstep their mandate. Thus from the very outset, the agency theory is all about corporate governance and company law. Putting up structures to enable agents manage a corporate body in a certain way that the principals wants is actually influencing how corporate governance is undertaken.4 It is clear that even though principals invite agents to run their business for efficiency purpose due to the professional skills that these agents have, the agents to some extent are not likely to work as hard as the principals would have worked if they had the skills that the agents possess. It therefore becomes inevitable that the corporate body will lose some value due to the change

Handling Strategic Management for Global Operations Essay

Handling Strategic Management for Global Operations - Essay Example This is mainly due to the fact, that with the business of information distribution, a larger scale of customers is needed to support the said industry. Surely, with the traditional set up of business industries, a corporation's aim of reaching the most number of customers may not be that possible. But because of the emerging of virtual business and e-commerce, reaching a worldwide range of different customers had been possible for publishing companies in the present times. One of the examples of companies taking the said big step of development is the HarperCollins Publishers in UK. To learn how the said publishing company progressed so much with the step they took in business, it is very important to know how the company used to deal with their business before they accepted the challenge of changing their systematic approach on their chosen industry. HarperCollins Publishing Company has started only with the printing of pamphlets, hymnbooks, and other religious publications when Millworker William Collins has founded it in the year 1819-1824. The humble beginnings of the company took a great leap during the 1853. This was the time when most of the old publishing materials of the company had been upgraded to support larger amount of printing jobs which the company is already receiving. Years continue to change the different printing systems that the company uses. And every year, more and more books are published through HarperCollins Publishing Company. Yet, the big change had happened when the year 2001 came around. The technological innovations such as the internet paved way to the company's further expansion. The company launched its first ever e-book from a large publishing in UK. The lists of books, which the company displayed through the net, were subdivided into two main categories, which are the information books and the entertainment books. Indeed, one of the main consequences of the major improvement taken by the company had brought many customers closer to the company as well as bringing its stockholders closer to the world. Surely, the profit rate went up and the sales became considerably larger than the usual publication income they got before the innovative years came to the company's existence. But surely, there are still other certain big changes that have to be considered. Of course, attaining success from change is not an easy thing to pass. The Changes Being a part of a virtual organization is not an easy task for a "used to be" traditional organization. In fact, taking this step requires a lot of risks for a certain company. This is because there are a lot of adjustments that are involved when the cyber business is already taking place. Of course, the branches of HarperCollins around the world is still adopting several traditional principles both in business management and marketing. But because the company organization it has formulated for the e-world is set a part from the traditional ways of dealing with business, there had been a lot of adjustments specifically with the skills of the employees needed in operating the

Ethics of Artificial Intelligence & Machine Learning Research Paper

Ethics of Artificial Intelligence & Machine Learning - Research Paper Example These include aspects relating to safety of real human beings such that they will not pose risks and moral status of the devised machines in reasoning well as expected of person undertaking a given certain task (Bostrom, & Yudkowsky, 2011). In this case, Artificial Intelligence (AI) especially in the field of machines focuses on imparting devices relevant ethical principles or a certain procedures that will enable them discover as well as resolve dilemmas, which they might experience while undertaking their respective tasks. Hence, making them behave or function ethically with the aid of their complex programmed decision-making processes. This study seeks to analyze and present an in deep understanding, comparing of artificial intelligence in the field of machine learning and highlighting certain philosophical implications mostly used relating to human conduct, for instance, morals. Artificial general Intelligence Currently, machines owing to their complex advancements over years hav e resulted to tackling varied and even intricate tasks challenging to human beings. However, this breakthrough has not prompted professionals especially in the field of machines rest but even work more to rectify significant shortcomings evident in robots and similar devices (Bostrom, & Yudkowsky, 2011). ... This is because of their limited inherent Classical artificial intelligence whereby in their quest to equal humanity ought to embrace varied networks integrated in them (Muller, 2012). For instance, these include neural networks, universal algorithms, cognitive science, mathematical methods, emergence behavioral robotics, interactive devices besides others supposed to enhance refined capabilities (Muller, 2012). References Bostrom, N. & Yudkowsky, E. (2011). Ethics of Artificial Intelligence. Retrieved on 13Th October 2013 from Grodzinsky, F. S., Miller, K. W., & Wolf, M. J. (2008). The ethics of designing artificial agents. Ethics and Information Technology, 10(2-3), 115-121. DOI: http://dx.doi.org/10.1007/s10676-008-9163-9. Muller, V. (2012). Introduction: Philosophy and Theory of Artificial Intelligence. Minds & Machines. pp. 67-69. DOI:

Business blue print document Essay Example for Free

Business blue print document Essay Recurring payments/deductions infotype (0014) in which you capture the details of periodic/regular earnings or deductions. For Mastek, Indian payroll, they will be Medical Reimbursement, Reimbursement of Books, Leave Without Pay, Guesthouse Deduction, Personal Courier and Personal STD/ISD Phone Call.   Additional payments infotype (0015) in which you capture the details of annual or irregular earnings or deductions. For Mastek, Indian payroll, they will be LTA and Performance Pay.   Contract elements infotype (0016) Monitoring dates infotype (0019)   Family details infotype (0021). Membership fees infotype (0057), which you can also set up to make payments to third-parties in particular cases Cost distribution infotype (0027), which you can also set up to assign the internal order number if the cost of the employee is to go to the internal order number. You can also assign the percentage so that only that percentage of cost goes to the internal order. If this infotype is not maintained or the percentage assigned to the internal order in this infotype is not 100 percent, then the system picks the cost center assignment from infotype 0001 to attach the cost. Personnel IDs infotype (0185) These infotypes have been modified to handle Indian requirements. India-specific infotypes containing payment information: These infotypes have been created for India payroll only:   Previous employment tax details infotype (0580)   Housing (HRA/CLA/COA) infotype (0581)   Exemptions infotype (0582)   Car Conveyance infotype (0583)   Income from other sources infotype (0584)   Section 80 deductions infotype (0585)   Investment details (Section 88) infotype (0586)   Provident fund contribution infotype (0587). Other statutory deductions infotype (0588)   Long term reimbursements infotype (0590) * Nominations infotype (0591) 1. 7 POSTING TO ACCOUNTING Purpose Reporting for posting payroll results to Accounting, otherwise known as posting to Accounting, is a subsequent activity that is carried out after a successful payroll run. It usually takes place for each payroll period. During posting to Accounting, all posting data for the payroll results is selected, summarized, formatted, and then posted to the integrated components in Accounting. You can also archive the data created in posting to Accounting. Integration Different R/3 components are involved in posting to Accounting, and these components have different data requirements:   Payroll (PY)   Financial Accounting (FI)   General Ledger Accounting (FI-GL)   Accounts Payable (FI-AP)   Accounts Receivable (FI-AR)   Special Ledger (FI-SL)   Controlling (CO) INTEGRATION OF THE COMPONENTS IN POSTING TO ACCOUNTING Payroll (HR) The principal organizational concept in Payroll is the wage type. A wage type classifies personnel expenses according to tax, insurance, labour legislation, pay scales and other operational characteristics. In Payroll, wage types are also used for saving additional information in the payroll results, for example, in the form of cumulation wage types (total gross amount or gross tax amount), or in the form of wage types for other important amounts (statutory net pay or transfer amount). The organizational assignments valid for all periods are also created within Payroll as well as special cost assignments, and the wage types are assigned to this information. During payroll, additional wage types are created to provide data for cost accounting and these are saved in the payroll results, for example, the portion of the wage that is not applicable on public holidays. Financial Accounting (FI) Financial Accounting is responsible for the flow of payments. The payment flows are posted to particular accounts depending on the type or identity of the receiver, and on the due date of the payment. Cost Accounting (CO) Cost Accounting splits the costs according to the type (cost type = G/L account) and assigns them to cost centers or to other cost assignment objects (additional account assignment). Posting to accounting allows you to post costs to the following account assignment objects:   Position in customer order Implementation Considerations To ensure that the process of posting to accounting is completed successfully and without problems, please make the following settings: Customize the components involved (wage types, accounts, other account assignment objects)   Customize Reporting for posting to Accounting. The individual components involved in posting to Accounting can be organized as follows:   All components are in the same clients of the R/3 System.   The accounting components are in a different system to the Payroll application component. This could be a different R/3 System, an R/2 System, or a third-party system. If the individual components are distributed in various systems, see setting up Posting to accounting.   Reporting for posting payroll results to Accounting   Posting documents In Customizing for Cross-Application Components under Scenarios Posting payroll results to Accounting. Features Posting to Accounting allows you to perform the following functions:   Post retroactive accounting runs Pension Fund report for exempted Trusts (Though this is not applicable for Mastek, this is for the information only): 1. Form 4 Return of members leaving service 2. Form 5E Return of the members leaving service during the month 3. Form 6 Statement of contributions for the month ESI Reports 1. Form 6 2. Form 7 These reports are generated every half-year, in the months of October and April for the preceding contribution period. Professional Tax (PTax) Reports Payroll-India caters to the PTax Reports for the following states: 1. Andhra Pradesh (Monthly) Not applicable for Mastek 2. Gujarat (Monthly) Not applicable for Mastek 3. Karnataka (Monthly) Applicable for Mastek 4. Maharashtra (Monthly) Applicable for Mastek 5. West Bengal (Monthly) Applicable for Mastek 6. Tamil Nadu (Half-Yearly) Applicable for Mastek 7. Madhya Pradesh (Annual) Not applicable for Mastek These reports are to be generated at the relevant frequency for those states where PTax is applicable. The selection screen captures the following information: 1. The PTax report can be generated for a PTax grouping created for the Personnel Subarea. 2. The report is printed in the relevant format for each state as applicable and for those employees for whom the PTax and return is applicable. Labour Welfare Fund Reports Payroll-India caters to Labour Welfare Fund reports for the following states: 1. Gujarat (Half-Yearly) Not applicable for Mastek 2. Using the standard SAP ADP link the gross payroll results shall be uploaded to ADP for the final processing. The SAP US Payroll allows MSI to process payroll for employees in the United States, using data from SAP Personnel Administration and Benefits under a wide variety of configurations. The SAP Payroll system also offers a number of standard payroll reports. The Tax Reporter component will allow MSI to generate all required state and federal tax forms, such as SUI reports and W-2s. Further reports can be generated using Ad Hoc Query in conjunction with an SAP Payroll Infotype. However bulk of MSI requirements for legal reporting etc shall be met by ADP as the net payroll processing will be in their domain. Integration The Payroll component is integrated with other SAP HR components, such as Personnel Administration and Benefits. There are also interfaces to other SAP modules such as Financial Accounting and Controlling. 2. 1 COMPENSATION FOR USA PAY SCALE TYPE During the discussions it was realized that across Mastek Group, the compensation paid to the employees is divided into the following classifications: 1. Technical Professional 2. Technical Semi-professional 3. Non-Technical Professional 4. Non-technical Semi-professional 5. Others Professional 6. Others Non-professional The same will be configured as the Pay Scale Types in the SAP R/3 system. PAY SCALE AREA The Pay Scale Area will remain same as we have defined our Personnel Areas. Therefore the following will be the Pay Scale Areas in the SAP R/3 system: 1. Santa Clara 2. Dallas PAYROLL AREA PAYROLL PERIOD In MSI, a semi monthly payroll period shall be used for running the payroll. Hence the payroll area defined in the SAP R/3 system for MSI is: 02 Semi Monthly USA PAY SCALE GROUP The Pay Scale Group will be in terms of grades in the organization. The list of Pay Scale Group that is to be customized as under: 1. T2 2. T3 3. G2 4. G3 5. G4 6. G6 7. G8 8. G10 9. G12 10. G14 11. G16 12. G18 13. G20 14. Project Trainee 15. Temporary PAY SCALE LEVEL There is no sub-classification of Pay Scale Groups, which can be mapped to the Pay Scale Level. At Mastek the salaries are defined in terms of Total Annual Gross (TAG) and then the money is divided into the various wage types of the employee. For the purpose of customization, one Pay Scale Level will be defined For the US compensation, Dallas has been taken as base location. The location is also considered for the US compensation package. To start the compensation review, first Mastek has to map the US Grades with the Indian Grades. The US Grades are as follows: D2 D1 C2 C1 B2 B1 A2 A1 How they are mapped: Indian Grade US Grade G4 D2 G6 D1 G8 C2 G10 C1, B2 G12 B1 G14 A2 G16 A1 The salary survey is done by an external agency and the salaries are fixed based on that. There are four major heads under which the salary is fixed for the review: 1. Base Salary 2. Location Allowance 3. Skills 4. Performance Pay NOTE: MASTEK has decided that Indian grades shall be applicable globally and the US grades shall be mapped to equivalent Indian grades. However MASTEK is yet to provide the mapped list of grades for the same. The Reviewed salary is paid as Base salary and the relevant amounts are paid under the other heads. Thus the salaries are finalized for each and every employee in USA. It is to be noted that the salary survey report is Grade based in USA. As Dallas is taken as Base location, the amount for Location Allowance is fixed on the basis of the location the employee is scheduled to work in. For finalizing the location allowance the following factors are taken into account: 1. Accommodation Cost, 2. Transportation Cost, 3. Tax Rate, and 4. Food Cost. All this is relevant to the Indian employees who visit USA from India. There is no information available as to how the compensation review takes place for the US nationals in USA. 2. 2 USA SPECIFIC BENEFITS ADMINISTRATION COBRA COBRA stands for the Consolidated Omnibus Budget Reconciliation Act of 1985. It requires the vast majority of employers to offer continuation of coverage to covered employee and their dependents who, due to certain COBRA qualifying events, lose group health plan coverage. Infotype 0211 COBRA Qualified Beneficiary Infotype 0212 COBRA Health Plan Infotype 0270 COBRA Payments MSI pays 100% for its employees health insurance premiums. Employees dependents are eligible to participate in the same health insurance, however its the employees responsibility to pay the premium costs. Anthem Health provides both Medical and Dental insurance for MSI employees and their dependents. LIFE INSURANCE MSI provides life death and dismemberment insurance coverage for all of its employees through UNUM Life Insurance Company effective from the date of joining MSI. The beneficiary will receive two times the employees annual base salary. 401 K PLAN All employees are eligible for this plan MSI does not make any contributions to this plan Employee can contribute up to 25% to a maximum of USD 10,000 per calendar year. CAFETARIA PLAN Also known as Section 125 Plan. Employees can pay for medical and dependent care expenses with Pre Tax Dollars to avail of tax benefit under this plan. Employees may choose to have designated amount of their income directed towards this plan. This is solely and employee contributed benefit. 2. 3 STANDARD SAP US PAYROLL FEATURES SAP Payroll allows MSI to run payroll for employees in all states. Requisite statutory reports, such as Federal forms 940, W-2, W-3, and all state SUI forms are also supported by the SAP system. Payroll does not just involve the calculation of remuneration, but consists of a variety of processes that are becoming increasingly important due to the employers increased obligation to supply benefits and medical welfare. You can also control the financial system of third-party providers. The System calculates the gross and net pay, which comprises the individual payments and deductions that are calculated during a payroll period, and are received by an employee. These payments and deductions are included in the calculation of the remuneration using different wage types. However, since MSI has out sourced its net payroll processing to a third party called ADP. Hence only the gross payroll shall be run and an interface shall be provided to send data to ADP for net payroll processing and deduction of Taxes etc. After the remuneration payroll you can carry out various subsequent activities, for example, you can see to remuneration payment or the creation of various lists, and make evaluations. The Gross Payroll component processes employee master data from SAP Personnel Administration and generates wage types and amounts to be used by the Net Payroll component, or to be exported to a third-party product for net calculation. Pre-tax deductions and earnings are processed within the Gross Payroll component. Integration. The Gross Payroll component is closely integrated with the SAP Personnel Administration and SAP Benefits components Payroll in Dialog Mode Purpose The payroll program is run at a specific point in time, not only to calculate an employees basic remuneration but also any special payments, overtime payments or bonuses that must be effected for the period in question. You can follow the procedure of payroll directly in dialog mode. Payroll in dialog mode is particularly suited to simulate a payroll run for an individual payroll area or individual personnel numbers. Payroll in a Background Operation Use When you have checked all the settings for the payroll run, and have tested the run in a simulation run, you can perform the payroll run in a background job. Off-Cycle Activities Purpose As an addition to regular payroll, which carries out payroll at fixed regular intervals, this function enables you to carry out specific off-cycle payroll activities for individual employees on any day. You can issue a check to replace payments that were originally made to an employee by check or by transfer but which the employee did not receive, or if the check is in an unusable condition (for example, torn). You can reverse payroll results that were created by a regular or off-cycle payroll run. You can enter a check number into the system retrospectively for a payroll result for which you have already issued a check manually. 2. 4 MSI US PAYROLL GROSS PROCESSING Purpose The Gross Payroll component processes employee master data from SAP Personnel Administration and generates wage types and amounts to be used by the Net Payroll component, or to be exported to a third-party product for net calculation. Pre-tax deductions and earnings are processed within the Gross Payroll component. Integration The Gross Payroll component is closely integrated with the SAP Personnel Administration and SAP Benefits components Payments The individual payments form the basis for the calculation of an employees gross remuneration, which is the core part of payroll. Gross remuneration is the starting point for the calculation of social insurance and tax payments, and also for the calculation of net remuneration. Structure In the R/3 System, payments are split into the following categories according to their characteristics: Basic pay. Basic pay consists of the fixed wage and salary elements that are paid in every payroll period. You enter them in the form of wage types in the basic pay (0008) infotype. Recurring payments and deductions Recurring payments and deductions are paid or retained with fixed frequency. The system determined the payments using factors such as overtime, leave or substitutions. The wage types that illustrate these factors are entered in the recurring payments and deductions (0014) infotype. In the processing stage the system uses the Customizing settings representing the collective agreement.   Additional Payments. Additional payments are remuneration elements that are not usually paid in each payroll period, and that are not paid at regular intervals. You enter them in the Additional Payments (0015) infotype. Benefits Integration to Payroll Purpose Users of the R/3 Benefits component can use Benefits Integration to streamline the payroll calculation process for their employees. The Benefits Integration component allows benefits-related deductions and contributions entered in master data to be processed during net payroll processing. Integration This component integrates the Payroll component with the Benefits component. Deduction and contribution amounts can be remitted to benefits providers using functionality from the Third Party Remittance component. 2. 5 THE PAYROLL PROCESS 2. 6 US PAYROLL REPORTING Introduction The R/3 HR Payroll System provides all regulatory and tax reports required by U. S. federal and state law, such as SUI reports for state unemployment agencies, W-2 reports for the federal and state governments, and the Multiple Worksite Report for the Bureau of Labor Statistics. Additional payroll reports are available for other business purposes, such as the New Hire Report. These reports allow efficient evaluation of payroll data and ensure compliance with government regulations. Integration Payroll reports access information from all HR Infotypes and evaluate data from HR Time Management and HR Organizational Management as well as HR Personnel Administration. Features R/3 Payroll offers numerous internal and regulatory reports, including: New Hire Reporting Tax Reporter for federal and state reports Law requires companies to report the results of their payroll calculation to several tax authorities, including the federal government and many state and local governments. This component enables you to produce regulatory reports for government authorities in the format required by each authority. Reports that Tax Reporter supports include Form 940 Employers Annual Federal Unemployment Tax Return, Form 941 Employers Quarterly Federal Tax Return, Form W-2 Wage and Tax Statement, the 1099-R form and the Multiple Worksite Report. NOTE:-In case of MASTEK the above reports may be provided by ADP since ADP shall be responsible for running net payroll and doing all calculations and deductions for the same.

Coles Sales Promotion Essay Example for Free

Coles Sales Promotion Essay Pacific managing director of Nielsen Consumer Group, said â€Å"It’s no surprise that consumers are increasingly concerned about their household budgets in response to such fluctuating economic conditions, and the cost-saving strategies currently being employed by consumers are likely to continue well into the year. †(Jessica Kennedy,2011) Due to the rising concern of the current unstable economic condition in Australia, the people have developed a tendency to save or spend only what is necessary. There is also a concern for the rising food and fuel prices and more and more people are looking for good deals and bargains for the basic necessities required to run a household. If this holds true to the working population then this will hold true even more to the student population in Australia who perhaps only have a part time job and live on a fixed budget. Market analysis: The student population contributes a lot to the economy of Australia. In 2008, the total tertiary student community in Melbourne was around 208,800 people and international tertiary student population numbering was at least 28,150 (Melbourne City Research, 2010). These numbers have steadily risen in the past years and will continue to do so. From this situation analysis, it can be derived that it would be a successful venture if fresh and frozen fruits and vegetables were offered at a discounted price by Coles to students in Melbourne for a limited period of time. And if the response is successful in Melbourne it can be an option to expand to other cities as well. Sales promotion pitch: Offering a 15% discount to students from the 1s of July to the 31st of July on all of Coles’ fresh and frozen fruits and vegetable line. SWOT analysis : Strengths: The current economic condition will help the response to a sale if it is held. It will attract the customers and increase revenue. It is also a healthy campaign as fruits and vegetables are being offered at a discount to students to encourage them to eat healthier and will boost the image of Coles. Weaknesses: The risk that the response may not be as enthusiastic as predicted from the target audience. Also that it is targeting a very specific segment of the market and that can be risky to the campaign if the response is not as predicted. Opportunities: The option to hold this sale every half year or more frequently if response is good and also in a larger number of cities. Threats: Competitors like Woolworths and Aldi may also put their items on sale to compete with Coles. Target Segment Demographics: Treating the market as heterogeneous, as all the people of Melbourne are not being targeted and they don’t have similar wants, the target profile for the campaign would look like the following : * Age| * Late teens and above| * Gender| * Male and female| Geographic area| * Melbourne| * Occupation| * Students| * Household size| * Living alone or with housemates| * Lifestyle and Habits| * Lives on a budget, tends to look for the most reasonable prices, prioritizes saving and has a slightly more healthy lifestyle. | The typical profile of the segment being targeted would be a College student who Lives alone or with housemates or in a dorm and who purchases their own groceries. Within th e target audience there will be different views and attitudes about fruits and vegetables. The types of opinions are usually four in kind. They are: * The appreciators: will be the portion of the target market that like eating healthy and enjoy eating lots of fruits and vegetables. These people may be more health conscious and aware of the fact that fruits and vegetables are a very important part of the diet. â€Å" I love fruits and vegetables! They are a part of almost all of my meals for the day† * The acceptors: are the segment of students that eat a moderate amount of fruits and vegetables but also prefer meats and other food items. I like fruits and vegetables but I don’t like including them in all my meals, I prefer meat† * The resistors: this segment is not very fond of fruits and vegetables but eat them on occasion. â€Å"fruits and vegetables are ok but I would rather eat something else† * The rejecters: This portion of students is strongly against adding fruits or vegetables to their daily meals and would most definitely eat other foods instead. Insert refrence pg. 206 One of the purposes of the campaign is to try and get the percentage of the resistors and the rejecters to convert to either the acceptors or the appreciators. Time frame: The promotion will last for one month. Starting July 1st and ending July 31st. The duration chosen is during the offseason period where there are no big sales held otherwise. This will make it easier to persuade the target market to purchase their groceries at Coles as it will be cheaper to do so. It gives them an incentive to buy. 20 specimen subjects from Chisholm College that fit the target profile completed a survey about why they picked a particular store over another. Four fixed options were asked and the results were as follows: More than half, i. e 11 people out of 20, said that the main reason they choose a store was because of its low prices. 6 people said they choose a store according to how conveniently it’s located, 2 said it was because of loyalty to the store and 1 said because of good customer service. This further emphasizes the fact that if a sales promotion was held, the response would be enthusiastic and the campaign would be successful. Main Objective: * Increasing the sales of fresh, frozen and canned fruits and vegetables by 5 to 10 percent in the month of July. Initially only in Melbourne with an option to expand to other cities if the response is positive. Additional objectives: * Enhance customer loyalty * Create new customers * To reinforce brand advertising * Encouraging students to eat healthier Perception – achieve at least a 65% increase in awareness of the sales promotion in the first week Cognition – Achieve recall of discount period at Coles by at least 80% of the students in Melbourne Persuasion – Make the target audience want to go to Coles for their groceries rather than its competitors Emotion – Induce humor and fun through the advertisement Association – Associate Coles with the most reasonable prices and quality goods Behavior – Persuade at least 3% of the customers that shop at Woolworths, Aldi and other competitors to switch over to Coles Approach: The type of approach to be used for this promotion is the emotional approach and a soft sell strategy. Humor will be used a medium in the advertisement to allow students to relate to the campaign easily and for retention of the message to create the need to buy fruits and vegetables at Coles. An anonymous survey was conducted using 20 students in Chisholm College that fit the target audience. They were asked to state what kinds of advertisements they remembered the easiest out of a given three choices. Out of 20 students, 15 said humorous advertisements were the easiest to remember, 2 said informative and 3 said shock advertising. Pull promotional strategy: ‘ In a pull strategy, the manufacturer directs the majority of its promotional effort towards the ultimate consumer in an attempt to get them to pull the products through the marketing channel. ’ (McColl Kennedy, JR, 1994) A pull promotional strategy creates a high degree of awareness amongst consumers and implants a desire and an interest for the product. This makes the customers to go to the retail store with the determination to find the product to purchase it and if it is not available they urge the retailer to stock up on it. This is the strategy that Coles is aiming at following as the message will be sent directly to the ultimate consumers who are in this case the students, urging them to purchase frozen, fresh and canned fruits and vegetables. And when the demand exceeds the supply, it will cause the Coles retail stores to urge the wholesalers and other links in the product chain to acquire the product causing a pulling effect through the marketing channel. Communication: In order to inform the potential customers about the promotion, effective and efficient advertising must be carried out. The use of Television, the internet, newspapers and magazines help in doing so. Since the target market is only students, it would also be productive to display the advertisements on social networking sites on the internet. To further reach students fliers can be put up on the notice boards and in the college magazines. Point of purchase displays also helps as it improves in store branding and keeps the customer informed. Having sales signs near the product also can lead to impulse buying. The key message sent out here would be that it is cheaper to buy your groceries at Coles than at any other supermarket. Eliciting the desired response: The main reason for fierce advertising and promotions is due to the reason that the sales promotion will be carried out for one month only. During this time period, Coles seeks to attract as many customers as possible to their stores in Melbourne. It is true that the potential customers go through a behavioral or psychological process before purchasing a product called a response hierarchy. The Coles advertisements and promotions seek to fulfill all the steps in this hierarchy chain.

Communication Processing In Modern Times Cultural Studies Essay

Communication Processing In Modern Times Cultural Studies Essay Nowadays, communication is become more important as it is used not only in business purpose, but also used widely in our daily life such as usual conversation or studies. While in hospitality and tourism industry, communication not only is use between customer and staff, but also use within the staffs in the organization. Besides that, communication also can be used to train staff in the hotel. If the communication did not go well in both conditions that are stated above, problems will occur and will also cause inconvenience to the hotel. This might bring up the problem of customer complain or mistake occurring when the operation of the hotel is going on. The definition of communication can be defined as transmitting information or exchanging message between two or more person. The communication process can be done by using the method of performing word, tone of voice or body language from one to another person. If without communication, other people might dont know what the person w ant or what the person want to say. So, it is important that a good communication process is carrying out when there is communication going on. 1.2 The communication process In a successful communication, it is very important that the sender send a clear message to the person he want to tell to. This will make the receiver get the message accurately and understanding it on the spot. Below is the figure of the process of communication that has been carrying out. In figure 1, it shows that the flow of a successful communication process. The communication process has involved two parties which are the sender and also the receiver, the message that is used, and also the type of how to transfer the messages. Besides that, the message that is send by the sender first are usually influenced by the senders personality which is the background of the sender, the sender education, and also attitude toward the receiver and so on. 1. Think meaning of message In the first element of the communication, it is focus on the sender part which the sender has something to tell other people about the idea or information that came out from his mind. The inspiration of the message that the sender want to tell might come from daily life, education, memories or task that had been given. Not only that, the sender also need to express the message clearly, directly and make it as simple as possible in order to let the receiver clear about the message. After that, the sender will choose the person whom he wants to tell to. 2. Express meaning in word, symbol In the second element, it is about the sender will express the message that they want to tell to the receiver through word, symbol, tone of voice, or body language. Besides that, there is few form of communication that the sender can use which is through verbal, nonverbal, written, representative visual and representative aural. 3. Transmits message (tell or write/send) In the third element, it is also the sender part that he will transmit the message to the people that he wanted to tell to. This can be done by transmit the message through telling the receiver the message, write the message out to the receiver, or send the message through e-mail to the receiver. While for the most important is, the message sent by the sender must be clear and easy to be understand by others. 4. Receive message (hear or read) In this element, this is the receiver part to receive the message that sent by the sender. The receiver will receive the message by hearing when the sender is telling the message. Besides that, the receiver also can receive the message by reading after the sender wrote down the message. 5. Translate word, symbols In the fifth element, it is still the receiver part that he or she will translate the word or the symbol that is sent by the sender into the way that the receiver understands. If the receiver doesnt understand what the sender is telling, it means that the communication process is not successful. So, when the sender is sending the message, he or she must make sure that the message that is sent is clear and direct on the spot. 6. Understanding and accept meaning In the last element, the task of the receiver is to understand and accept the meaning that the sender had sent to him or her. After the receiver had understood the message sent by the sender, the communication process will proceed to the first element again. If the communications fail, the process has to start over again. So, it is important that the sender send a message that is clear and easy to be understood by the receiver. 1.3 Form of communication use in hospitality industry For nowadays, communication can be divided into many forms that we usually will use in daily life such as verbal communication, nonverbal communication, written communication, representative visual and representative aural. While for hospitality industry, it also includes all of this form of communication when facing either with customer or the staff in the organization. First of all in hospitality industry, verbal form is the most common form of communication that is use when facing with guest and staff in the hotel. The definition of verbal communication means when the sender talk to the receiver, the sender will directly speak to the receiver by face to face or by through telephone. For example, the front office staff will communicate with the customer by face to face when the customer check in to the hotel. Besides that, verbal communication also occur when the customer call up to the front office staff to make a reservation in the hotel. While for nonverbal form of communication, it is also widely used in hospitality industry. The meaning of nonverbal communication means the message is send through two groups which is directly and indirectly. Directly nonverbal communication means the message is send through sign or similar gesturing while indirectly nonverbal communication means that the message is send through expression, physical attitude and so on. For example, the sign board that is used to warn the customer about the wet floor is an example of directly nonverbal communication. When the staff of the hotel saws a customer passing by and smiles to the customer, it is also a type of communication which is indirectly nonverbal communication as the action of smiling to the guest is the meaning of welcome. While for written form of communication, it also can be founded in hospitality industry. Written form of communication means that the messages are send through letters, notes, instruction, and book, manual and so on. For example, when a customer leaves a note on the room table for the staff in the hotel, this shows that a written communication has happen. Apart from that, the usage of representative visual also can be found in the hospitality industry. Representative visual means that the message is send through by painting, poster, or advertising display. For example, many hotels will advertise their hotel through newspaper as many people are reading it. This not only can communicate with other people, but also can reach the promotional purpose. It will also attract more people to come into the hotel. At last, hospitality industry also using representative aural as one of their communication process, the definition of representative aural can be say as the message is shown by musical form, promotional jingle and so on. For example, some hotel will use radio as one of their communication method. Some of the hotel will advertise their hotel when there is some event going on. 1.4 Conclusion In conclusion, communication has plays an important role in many business industry. Not only in daily life, but also in hospitality industries where it is the skill that used the most and there are many communications happen from time to time such as talking with the customer, greet to the customer. A good communication process have to be carried out successfully in order to make sure that the message is convey to the correct purpose and correct way. If not, mistake or problem might occur when things are going on. Not only that, misunderstanding also will occur and will cause arguing problem to happen. Conflict will also occur if the communication process did not success. So, it is necessary that make sure the communication is going on smoothly. Besides that, when sending a message, the message must be very clear and simple in order to make sure the message successfully send to the receiver.